When you're starting an online business, the last thing you want to do is pay out money to create professional cover graphics. Many people are tempted to just run out and download free cover software or ebook cover templates in an attempt to build their businesses easily.
Unfortunately, you risk making your site appear less than professional. In order to build trust from people who visit your site you want your business to appear as professional as possible. This is where consulting a cover graphic designer can help you.
The Purpose of a Subscriber List A common mistake between those who are new to internet marketing is that they tend to underestimate the importance of a subscriber list.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
By offering your visitors an item they understand as being of some value to them, you'll notice your subscriber rates will increase dramatically. It has been reported that the addition of a professional cover graphic alongside a free promotional product can increase subscriber rates to up to 65%.
Increasing Profits With Giveaways People who visit websites want to learn something. They're trying to find information about a topic that interests them. If your site doesn't offer the information they're looking for, they'll simply leave and look for it elsewhere.
Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they're immediately presented with a sales pitch, you can just as well say goodbye for good.
However, smart marketers will realize they need to offer those same visitors a free product to entice them into subscribing. Prominently display a great cover graphic that shows visitors what they'll be getting. A freebie not only satisfies their need for information but also shows them you're not actively trying to sell something. You've immediately begun to build a level of trust between your subscribers and you.
Of course, those who subscribed and received your free eBook learnt first hand that you're an honorable and trustworthy business. As a result, they feel far more comfortable buying products from you in the future which you promote through your newsletters.
While an eBook may not necessary be the greatest gift in the world, if it's got exceptionally attractive cover graphics, it can go a long way towards increasing your sales and profits.
Unfortunately, you risk making your site appear less than professional. In order to build trust from people who visit your site you want your business to appear as professional as possible. This is where consulting a cover graphic designer can help you.
The Purpose of a Subscriber List A common mistake between those who are new to internet marketing is that they tend to underestimate the importance of a subscriber list.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
By offering your visitors an item they understand as being of some value to them, you'll notice your subscriber rates will increase dramatically. It has been reported that the addition of a professional cover graphic alongside a free promotional product can increase subscriber rates to up to 65%.
Increasing Profits With Giveaways People who visit websites want to learn something. They're trying to find information about a topic that interests them. If your site doesn't offer the information they're looking for, they'll simply leave and look for it elsewhere.
Likewise, if someone arrives at your site in search of information, then that is what they should get. Instead, if they're immediately presented with a sales pitch, you can just as well say goodbye for good.
However, smart marketers will realize they need to offer those same visitors a free product to entice them into subscribing. Prominently display a great cover graphic that shows visitors what they'll be getting. A freebie not only satisfies their need for information but also shows them you're not actively trying to sell something. You've immediately begun to build a level of trust between your subscribers and you.
Of course, those who subscribed and received your free eBook learnt first hand that you're an honorable and trustworthy business. As a result, they feel far more comfortable buying products from you in the future which you promote through your newsletters.
While an eBook may not necessary be the greatest gift in the world, if it's got exceptionally attractive cover graphics, it can go a long way towards increasing your sales and profits.
About the Author:
Kieren P. Moran has been doing his own cover design work and has helped many others with their cover graphics for some considerable time. He's the main cover graphic designer for his site which offers a full cover graphics service to clients daily.
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