Saturday, November 22, 2008

Getting a Web Design that Gets Great Results

By Troy Cruz William Engle Dawn Khoury James Nissen Robert Hill Chris Laning Jack Enders Bruce Gross Rick Bean Keith Wood Ray Johnson Alex Velez Juan Hines Paul Holtz Kenya Rios Peggy Dye Neal Dawes Lucas King David Hebert Karl Howell Jarrod Lucky Ruth Coats Doris Lund Ryan Hudson Henry Bush Lonnie May Arlen Bell Wanda Kuebler Kevin Stiles Nick Horton Jorge Pina Frank Vera Chad Copp Fred Brod Jose Cruz Jeremy Stanley Mark Jones Kelly McMahon Barney Bernard Ailleann Alan

A lot of web site owners are looking for a web design that is going to get them a lot of traffic. However, having a lot of traffic does not necessarily mean that you are going to get results and close the sale. Web design is a really complicated topic because there are so many different opinions and so many different companies that are willing to help you out, but are going to recommend doing totally different things to improve your site. Here are some things you should look for if you want to get your website designed so that it is going to get results, not just a lot of traffic.

The first thing you want to ask yourself is what results you want and write down the answer. Some web owners are just going to want to increase traffic, but other results that you might want to have are getting people interested in your product, getting them to buy your product, getting the word out about a service that you offer or just making money through advertisements on your site. If you know what you are after, you are going to be able to tailor your web design for that and you are going to have better (and faster) results.

Next, you are going to want to talk to a web designer. Only those who are sure that they know how best to design websites are going to want to do the web design themselves. A professional is going to be able to get a clean layout and edit the copy so that it gets picked up by the search engine bots and ranked higher in the results. Also, don't forget about search engine optimization at this point when designing your web site.

The third thing to do in getting a result oriented website is to keep it clean and simple. By keeping everything as simple and as orderly as possible, you are going to be able to change your website often. A website that changes often is going to look like it is active to the search engine bots, which means that it's not just going to look like an abandoned website and go down in the search rankings over time.

The final thing you want to do is to make sure that you track your results. If you are after results and you change your existing website, you should be able to see the results within a couple of months. If you don't see the results, make sure that you go and do some more changes and keep tweaking your website until it's perfect. Eventually you will get there.

When you are planning how your website should be, remember that you should plan it to get results, not just people to click on it. Sure, web traffic is important, but if the majority of surfers only stay for a couple of seconds, it isn't going to matter too much that you have a lot of them coming. By focusing on results, you are going to boost your profits and allow your business to grow.

About the Author:

No comments: